The Preliminary Preview of the Travels & Tours Industry. By Kaka EK.

forum.org/ttcr
The Travel and Tourism Competitiveness Report 2019
Travel & Tourism Competitiveness
Index
The Enabling Environment subindex captures
the general conditions necessary for operating
in a country and includes 5 pillars:

  1. Business Environment (12 indicators): This pillar
    captures the extent to which a country has in place
    a policy environment conducive for companies to
    do business. Research has found significant links
    between economic growth and aspects such as
    how well property rights are protected and the
    efficiency of the legal framework. Similarly, distortions
    in taxation and competition policy—including both
    domestic and international competition, measured in
    terms of foreign direct investment (FDI) facilitation—
    impact the efficiency and productivity of a country.
    These factors are important for all sectors, including
    T&T. In addition, we consider the cost and time
    necessary to deal with construction permits, which
    is a particularly relevant issue for T&T development.
  2. Safety and Security (5 indicators): Safety and security
    are critical factors determining the competitiveness
    of a country’s T&T industry. Tourists are likely to be
    deterred from travelling to dangerous countries or
    regions, making it less attractive to develop the T&T
    sector in those places. Here we take into account the
    costliness of common crime and violence as well as
    terrorism, and the extent to which police services can
    be relied upon to provide protection from crime.
  3. Health and Hygiene (6 indicators): Health and
    hygiene is also essential for T&T competitiveness.
    Access to improved drinking water and sanitation is
    important for the comfort and health of travellers. In
    the event that tourists do become ill, the country’s
    health sector must be able to ensure they are
    properly cared for, as measured by the availability
    of physicians and hospital beds. In addition, high
    prevalence of HIV and malaria can have an impact
    on the productivity of the T&T labour force and play a
    role in discouraging tourists from visiting a country.
  4. Human Resources and Labour Market (9 indicators):
    High-quality human resources in an economy ensure
    that the industry has access to the collaborators it
    needs. The components of this pillar measure how
    well countries develop skills through education and
    training and enhance the best allocation of those
    skills through an efficient labour market. The former
    includes formal educational attainment rates and private
    sector involvement in upgrading human resources,
    such as business investment in training services
    and customer care. The latter includes measures of
    the flexibility, efficiency and openness of the labour
    market, and the participation of women, to assess
    the depth of the country’s talent pool and its ability
    to allocate human resources to their best use

The Preliminary Preview of the Travels & Tours Industry. By Kaka EK


The Travel and Tourism Competitiveness Report 2019
Travel & Tourism Competitiveness
Index
The Enabling Environment subindex captures
the general conditions necessary for operating
in a country and includes 5 pillars:

  1. Business Environment (12 indicators): This pillar
    captures the extent to which a country has in place
    a policy environment conducive for companies to
    do business. Research has found significant links
    between economic growth and aspects such as
    how well property rights are protected and the
    efficiency of the legal framework. Similarly, distortions
    in taxation and competition policy—including both
    domestic and international competition, measured in
    terms of foreign direct investment (FDI) facilitation—
    impact the efficiency and productivity of a country.
    These factors are important for all sectors, including
    T&T. In addition, we consider the cost and time
    necessary to deal with construction permits, which
    is a particularly relevant issue for T&T development.
  2. Safety and Security (5 indicators): Safety and security
    are critical factors determining the competitiveness
    of a country’s T&T industry. Tourists are likely to be
    deterred from travelling to dangerous countries or
    regions, making it less attractive to develop the T&T
    sector in those places. Here we take into account the
    costliness of common crime and violence as well as
    terrorism, and the extent to which police services can
    be relied upon to provide protection from crime.
  3. Health and Hygiene (6 indicators): Health and
    hygiene is also essential for T&T competitiveness.
    Access to improved drinking water and sanitation is
    important for the comfort and health of travellers. In
    the event that tourists do become ill, the country’s
    health sector must be able to ensure they are
    properly cared for, as measured by the availability
    of physicians and hospital beds. In addition, high
    prevalence of HIV and malaria can have an impact
    on the productivity of the T&T labour force and play a
    role in discouraging tourists from visiting a country.
  4. Human Resources and Labour Market (9 indicators):
    High-quality human resources in an economy ensure
    that the industry has access to the collaborators it
    needs. The components of this pillar measure how
    well countries develop skills through education and
    training and enhance the best allocation of those
    skills through an efficient labour market. The former
    includes formal educational attainment rates and private
    sector involvement in upgrading human resources,
    such as business investment in training services
    and customer care. The latter includes measures of
    the flexibility, efficiency and openness of the labour
    market, and the participation of women, to assess
    the depth of the country’s talent pool and its ability
    to allocate human resources to their best use

Digital Marketing: The New Era. Article by Kaka EK. ekthemarketer.business.blog

Content marketing has grown and evolved since the early days of print advertising. It has since entered a whole new realm of digital advertising which is expanding and growing every year.  Social media and digital advertising are now surpassing all forms of print and traditional advertising, and this number is only going to grow as the online world becomes more optimized for mobile and video. A shift is happening as we speak in how people are using their media. What does this mean for you as a new digital marketer?

Print continues to climb an uphill battle as it competes with various internet and digital platforms. Newspaper revenues have fallen from 33.59 billion US to 30.47 billion between 2011 and 2016, and this number is expected to continue to decrease. As a digital marketer in a big city, you have all sorts of opportunities to network, engage with prospective clients, promote your brand, and get to know new digital marketing strategies. Whether you are attending a marketing event, a networking event or a conference, you have a chance to stand out in person while selling and promoting your online brand.

50% of mobile users using Google for local searches visit the store they are searching within one day, and 78% of local searches VIA mobile translate into offline purchases. These are considerable figures which you should not overlook. If you’re focusing on e-commerce while living in a big city, be sure to recognize the impact of local Google searches on your business and optimize your website for that.

Go Mobile

The internet is turning mobile. It is predicted that by 2020, 51% of digital media users will be accessing the internet from their mobile devices. Social media platforms are becoming more optimized for mobile, which means that your competitors are doing it too. Mobile Google searches surpass desktop Google searches in ten countries all over the world including the United States, and this number is expected to rise as more websites become optimized for mobile. To promote your brand and diversify your marketing strategy, make sure your website is user- and mobile-friendly, or your competitors will gain an edge over you.

Today, people around the world are using technology in different ways than ever before. Take advantage of the changes going on right now in this digital age and reap the rewards.

Diversify Your Strategies

There are all sorts of ways you can make the best of digital marketing, including but not lmited to:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Content Marketing
  • Email Marketing

We’ll get into these important aspects of digital marketing more in future blog posts. For now, make use of your life living in a big city and network, network, network. Promote your brand and your name and never underestimate the power of your brand’s voice.